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Unsanitary Tales: Breaking the Taboo

In the heart of Sri Lanka, a powerful movement emerged, seeking to dismantle the pervasive stigma surrounding menstruation. A digital story series, known as Unsanitary Tales, became the canvas through which untold stories and daily struggles faced by women were illuminated. Through the art of storytelling, a profound conversation unfolded, serving as a rallying cry for change.

Unsanitary Tales shed light on societal challenges, taboos, and obstacles that women encountered regarding menstruation. The power of art became a language of its own, inviting empathy and understanding. It birthed a digital platform, providing a safe space where educational stories,
hard-hitting facts, and empowering voices converged.

Sri Lankan women united on this platform, sharing their artwork, personal experiences, and tales of resilience. The movement transcended barriers, shattering silence and igniting a collective flame of empowerment. The impact was profound, challenging the stigma surrounding menstrual hygiene head-on and crumbling barriers.

Through Unsanitary Tales, a new narrative emerged—one that embraced openness, education, and solidarity. Today, we proudly bear witness to the remarkable transformation sparked by
Arka Initiative. Let us continue raising our voices, celebrating the strength of women, and championing the cause of menstrual hygiene. Together, we can forge a future where no woman feels silenced or ashamed, where every story is heard, and where empowerment reigns supreme.

OVERVIEW

Year

2022

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Arka Initiative

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DSI Beats: Keep Up with the Beat

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  • Publicis Groupe Sri Lanka,
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    Rajagiriya,
    Sri Lanka

COMPANY

  • Home
  • Work
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  • About Us
  • Team
  • Join Us

PARTNERS

  • Leo Burnett
  • Saatchi & Saatchi
  • MSL
  • Starcom
  • Digitas
  • Content Factory

LATEST WORK

  • Nestomalt
  • Maggi
  • Vivya
  • Rani
  • Crysbro
  • Sapphire Residences

LEGAL

  • Privacy Policy
  • Cookie Policy

CONTACT US

  • +94 716 970 000
  • info@publicissrilanka.com
  • Publicis Groupe Sri Lanka,
    No. 02, 4/1, Rajagiriya Gardens,
    2nd Lane, Nawala Road,
    Rajagiriya,
    Sri Lanka

Copyright © Publicis Groupe Sri Lanka 2023. All Rights Reserved.

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Copyright © Publicis Groupe Sri Lanka 2023. All Rights Reserved.

Designed & Developed by Code94 Labs

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    • Saatchi & Saatchi
    • MSL
    • Starcom
    • Digitas
    • Content Factory
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