In the midst of Covid-19 lockdowns, when e-commerce engagement was low, we embarked on an extraordinary journey to introduce Vivya, a revolutionary rice-based skincare brand, to the women of Sri Lanka.
With a deep understanding that every woman cherishes a beauty secret, we set out to create an immersive digital experience that would captivate their hearts and minds. From the pre-launch excitement to the grand unveiling and beyond, we wanted to ensure that Vivya would become their go-to skincare choice.
Imagine a world where a beauty secret was just a touch away. Vivya brought that vision to life, delivering an innovative range of products that transformed skincare routines. Women across the nation embraced this newfound secret, feeling the enchanting touch of Vivya’s nourishing and revitalizing properties.
The response was nothing short of remarkable. In a mere month, over 1,000 orders flooded in, far surpassing our expectations. And the most astonishing part? We achieved this incredible success while utilizing only a fraction of our planned digital media spend.
This campaign exemplified the power of digital-first strategies and the allure of a well-kept secret. It proved that even in the face of adversity, innovation and creativity can spark a movement, resonating with women seeking transformative skincare solutions.
Today, we invite you to be a part of the Vivya story. Unlock the beauty secret that awaits you, and experience the radiant transformation that Vivya brings to your skincare journey. Embrace the power of Vivya, and let your skin glow with newfound confidence.