As Crysbro’s 50th anniversary approached, a remarkable transformation was on the horizon. It was time to redefine perceptions, to break free from the notion of being just another commodity brand. Crysbro aspired to become something more – a brand that evoked deep emotional connections.
Our vision took shape, inspired by the power of togetherness. We saw Crysbro not as a mere commodity, but as a culinary brand that embodied the essence of bringing people together. For half a century, Crysbro had been the thread that wove countless moments of joy, laughter, and shared meals among families and friends.
With this in mind, we embarked on a journey to celebrate 50 years of together. A comprehensive content plan unfolded, covering every stage from the anticipation-filled pre-launch to the grand unveiling. We even introduced a brand-new hashtag to unite Crysbro’s online community.
As the website relaunched, we carefully crafted a seamless user experience, guiding visitors through the captivating story of Crysbro’s evolution. It was an experience that resonated with the hearts of Sri Lankan households, fostering a renewed sense of connection and familiarity.
The impact was undeniable. Crysbro’s presence flourished, deeply ingrained in the minds of families nationwide. The brand’s significance skyrocketed, as it became the top-of-mind choice for those seeking quality, togetherness, and the essence of home.
Today, we celebrate the legacy of Crysbro’s 50 years, where every grain symbolizes the power of unity. Join us on this journey of flavours, memories, and the joy of bringing people together. Let Crysbro be the cornerstone of your culinary traditions, as we continue to embrace the spirit of togetherness for generations to come.
